Share on FacebookGraphic Design is a visual communication by a skillful combination of text and pictures in advertisements, magazines, books, etc.
The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include magazines, advertisements, product packaging and web design. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece.
Motion Design is the art of graphic design within the context of motion graphics such as film, video or computer animation. Examples include the typography and graphics you see as the titles for a film, or opening sequences for television or the spinning, web-based animations, three-dimensional logo for a television channel. About 12 minutes in every hour of broadcast television is the work of the motion graphics designer, yet it is known as the invisible art, as many viewers are unaware of this component of programming. Although this art form has been around for decades, it has taken quantum leaps forward in recent years, in terms of technical sophistication. If you watch much TV or see many films, you will have noticed that the graphics, the typography, and the visual effects within this medium have become much more elaborate and sophisticated.
The elevation of this art form is largely due to technology improvements. Computer programs for the film and video industry have become vastly more powerful and more available. Probably the leading program used by motion graphic designers is Adobe After Effects, which allows them to create and modify graphics over time. Adobe After Effects is sometimes referred to as "Photoshop for film." A relatively recent product in the market is Apple Inc. Motion, now a part of Final Cut Studio. Motion is an inexpensive and user-friendly program that promises to hugely enlarge the ranks of motion graphic designers. Adobe Flash is widely used to create motion design for the web.
A typical motion designer is a person trained in traditional graphic design who has learned to integrate the elements of time, sound and space into his/her existing skill-set of design knowledge. Motion designers can also come from filmmaking or animation backgrounds.
Since motion design is created using images and video sequences, a great complementary tool is a 3d software package. So many softwares are widely used to do this job: